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CREATIVE MANAGERS POCKETBOOK
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Creative Managers Pocketbook

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According to management guru Peter Drucker, "the enterprise that does not innovate inevitably ages and declines". The Creative Manager's Pocketbook is a treasure-trove of techniques, tools and triggers that will help you produce creative ideas.

There are 10 ready-to-use techniques with intriguing names such as 'Nyaka', 'Merlin', 'Eureka' and 'Brainfaxing'. In each case the authors explain what the technique is, in what way it can be used, how to apply it and what materials will be required.

Elsewhere, the book looks at the different areas (e.g. product development, customer service, efficiency) that can benefit from innovation and how to 'sell' new and creative ideas.

AUTHORS: John Townsend & Jacques-Patrick Favier
PAGES: 112
SIZE: 148mm x 105mm

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