The Cross-Cultural Business Pocketbook is for anyone doing business outside his or her country, whether attending or organising a multinational conference, making a presentation to a group of managers from different countries, or being relocated abroad.
Starting with a look at culture and its effects on working behaviour, the book then reviews ways of developing communication skills across the culture gap. There are also specific areas covering, among others, Europe, the Arab world and North America.
It has been called 'a good insurance policy', as it 'sets out not only examples of local attitudes and thinking but a whole new way of planning and executing international communication and business dealing'.
AUTHOR: John Mattock
PAGES: 112
SIZE: 148mm x 105mm
