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CHAOTICS: THE BUSINESS OF MANAGING AND MARKETING IN THE AGE OF TURBULENCE
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Chaotics: The Business of Managing and Marketing in The Age of Turbulence
Expert: Kotler, Philip & Caslione, John

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A NEW BUSINESS BOOK by Philip Kotler & John Caslione JUST RELEASED!    

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy.

Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos.

Chaotics presents a revolutionary set of guidelines designed to help businesses:

  • detect sources of turbulence
  • Prepare scenarios
  • Predict resulting vulnerabilities and opportunities
  • Develop responses to ensure long-term resilience and success
  • Avoid risk while advancing the interests of the company
  • Build flexibility into the balance sheet
  • Price strategically
  • Adjust products to meet new customer values
  • ...and much more!

Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organisation can survive with less.

ABOUT THE AUTHORS

Philip Kotler

Philip Kotler (Glencoe, IL USA) is one of the world’s foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association.

John A. Caslione

John A. Caslione (Lake Forest, IL USA; Frankfurt, Germany) is a highly sought after expert on the new global economy who has executed global business development strategies in 88 countries on six continents, and who serves as advisor to globalizing US, European, Australian and Asian companies.

Don't Miss this May 2009 Interview with John A. Caslione!
Please click here to view this recent interview from Denmark on the brand new Chaotics book - http://borsentv.dk/okonomi/clip/4965.
This interview is introduced in Danish & quickly proceeds to English.

 


PROGRAM INFORMATION

Hardcover Book
224 Pages


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